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How to use twitter data and ttwick to track elections

There are several important features on ttwick that give users insight into elections above what they might find in the news media.

Analyzing tweets, ttwick’s heatmap shows, in real time, in which states a candidate has a high degree of support, or has a high degree of opposition. The same information can be displayed by region, county, voting district, even neighborhood. Users are able to zoom in on key states or even smaller areas to help them understand how the candidate is faring with the public.

Ttwick’s social media chatter breakdown shows the issues around a candidate which are resonating with voters, also in real time. Within the broad categories of Economic, Social, and Political issues, users can drill down to more specific topics. They can then determine whether or not a candidate is focusing on messages relevant to voters. For example, by clicking on a National Priorities chart soon to be released, you will be able to see and up-to-date chart showing what Americans feel are their national priorities. Ttwick performs a country wide “virtual poll” by using algorithms that read, interpret, classify, and quantify users comments in social media.

By combining these forms of analysis towards a candidate, ttwick shows, both by location and by issue, where candidates are strong and where they are weak. Comparing this information with the candidate’s positions and statements lets users see for themselves if the candidate is running a campaign responsive to the voters’ interests.

This is direct information for the user, without the interpretation, whether biased or not, of a journalist or other person with a particular point of view to support.

This will let users know which front-runner candidates hyped by traditional media are overblown, and which dark horse candidates have more support than reported by traditional media.

About Ralf Voellmer

I’m a document specialist, writing and editing stuff ranging from blogs to marketing copy to contracts. I look for those ‘Aha!’ moments, when I see something others missed, or when exactly the right turn of words comes to me. I worked at Deutsche Bank, developing mutual fund structures for international clients. Then I did the same thing as an independent consultant for many years. Since 2008, I’ve also been developing projects that apply new investment techniques to areas outside the mainstream: music, one-off deals, specialized forecasting, and my favorite - movies. Right now I’m working on ttwick.com, a social media intelligence site. Whenever I get the chance, I take long rides on my motorcycle.

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